Going viral this evening is a marvelous comic strip by the legendary W.K. Haselden, as published in the Daily Mirror on March 5, 1919.

Without formal training his drawings first appeared in a couple of short lived publications but in 1903 he was taken onto the staff of the Daily Mirror, which was then a ‘Ladies’ newspaper, in the true Edwardian sense.

His daily cartoons on the fads, fashions, foibles and follies of the age soon earned him a large following. His style was gentle, subtle and his tone conservative. His targets were the upper middle-class householder and his family, and he was greatly exercised by the advances made by women, their careers, their voting rights and their increasing independence from the corset, both the physical and the metaphorical one of male domination. A viewpoint with which at the time the majority of his readers would have approved.

Each year between 1906 and 1935 around 100 of these cartoons were published in paperback under the title of ‘Daily Mirror Reflections’ and it was a stack of these from 1918 to 1931 that I unearthed. His pioneering work with the large single frame divided into four or more panels connected by a single theme gave him the title, according to his Times Obituary, ‘the father of British strip cartoon’.

↬ Myko Clelland